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What’s Trending – Dec 1, 2025

Last Updated: December 1, 2025By

Here are the breaking news topics and headlines from the last 24 hours in digital marketing, social media marketing, entrepreneurship/business ownership, and leadership:

### Digital Marketing
– **DÉKUPLE Group reports sustained growth** in digital marketing, with net revenue up 19.5% and digital now representing over 70% of consolidated sales. The company highlights AI-driven marketing and international expansion as key drivers. (GlobeNewswire, Dec 1)
– **Retail media is rapidly emerging** as a dominant force, with retailers leveraging first-party shopper data for targeted advertising. (Decision Marketing, Dec 1)
– **Google rolls out scheduled Google Posts** for Google Business Profiles, allowing businesses to plan and automate local content. (Devout Digital, Dec 1)

### Social Media Marketing
– **Social commerce and mobile-first shopping are booming**, with Gen Z and Millennials increasingly making purchases directly on platforms like Instagram, TikTok, and Pinterest. (B2The7, Dec 1)
– **AI-powered content and agile experimentation** are dominating social media strategies, with brands using tools like ChatGPT and Canva AI to produce fast, engaging content. (B2The7, Dec 1)
– **Gap ties viral marketing to retail results**, with a campaign featuring girl group Katseye generating 8 billion media impressions and boosting sales. (Marketing Dive, Dec 1)
– **Sephora reorganizes its US marketing department**, impacting 27 roles to improve efficiency. (Marketing Dive, Dec 1)

### Entrepreneurship & Business Ownership
– **India’s media and entertainment sector warned** to embrace AI or risk falling below its 2% global share, according to I&B Secretary Sanjay Jaju. (BestMediaInfo, Dec 1)
– **Sri Adhikari Brothers pivots to AI and data centers**, quietly shutting down its TV channels as part of a broader business transformation. (BestMediaInfo, Dec 1)
– **Byju’s marketing team reunites at Pocket FM**, with former leaders taking key roles to build a high-calibre in-house marketing engine. (BestMediaInfo, Dec 1)

### Leadership
– **Carter’s new CMO emphasizes emotional, relatable marketing**, focusing on customer loyalty and cross-channel integration. (Modern Retail, Dec 1)
– **Zee shareholders approve R Gopalan’s appointment** as non-executive director, with a close vote reflecting ongoing leadership changes. (BestMediaInfo, Dec 1)
– **Unilever pushes sports marketing beyond broadcast**, signaling a shift toward more interactive, “many-to-many” marketing leadership. (Marketing Dive, Dec 1)

These headlines reflect the latest developments in digital strategy, social media innovation, business transformation, and executive leadership.

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