The breaking news from the last 24 hours related to digital marketing, social media marketing, entrepreneurship or business ownership, and leadership includes:

– **Meta, Google, and Amazon are expected to control nearly 60% of the global ad market by 2030**, highlighting a continued shift from traditional media to digital platforms like YouTube, whose ad spend is projected to grow 85% by 2027[1].

– **OpenAI is building in-house ad technology to compete with Meta, Google, and Amazon**, as it actively searches for an advertising chief to lead its monetization efforts[1].

– **Amazon and Netflix announced a new advertising alliance** enabling advertisers to buy Netflix ad space through Amazon’s demand-side platform (DSP) in 11 countries, which could make premium streaming advertising more accessible to smaller brands[2].

– **YouTube released new monetization features** for creators, including dynamic sponsorships, shoppable timestamps, and live ad placements, aiming to enhance revenue opportunities for content creators[2][4].

– **Meta expanded teen protections on Instagram, Facebook, and Messenger**, partnering with schools to educate younger users and enhance safety[4].

– **Instagram reached 3 billion users and launched a new user interface** as part of Meta’s ongoing platform growth[4].

– **Retailers have sharply increased spending on social media advertising in 2025**, driving an upward revision in forecasts for social ad spending this year[4].

– **In India, Dentsu is pivoting from conventional consulting to deeper involvement in strategy implementation**, exemplifying evolving leadership and business growth models in marketing consulting[1].

– **The DPDP (Digital Personal Data Protection) Act compliance deadline (Sept 29) is approaching**, creating operational challenges and opportunities for businesses in digital trust and data protection[1].

– **The healthcare experiential agency Capsule, a joint venture with Tribes Communications, is positioned for rapid revenue growth**, representing innovation in business specialization and consumer experience[1].

These headlines reflect significant movements in digital advertising dominance, platform monetization innovations, strategic partnerships in streaming advertising, strengthened social media user protections, and emerging leadership models in consultancy and data regulation compliance[1][2][4].