Here are the breaking news topics and headlines from the last 24 hours related to digital marketing, social media marketing, entrepreneurship/business ownership, and leadership:

**Digital Marketing & Social Media Marketing:**

– **Amazon and Flipkart hold 15% share of India’s digital ad market**, highlighting the growing dominance of e-commerce platforms in digital advertising[1].

– **Reddit and Google are negotiating an expanded AI content deal**, potentially introducing dynamic pricing based on how Reddit content influences AI-generated answers. This signals increasing importance of AI in content marketing strategies[1].

– **AI-driven search and content discovery are surging dramatically**; AI-referred sessions on SaaS sites rose over 500% year-to-date, with ChatGPT leading the market alongside others like Perplexity and Gemini. This emphasizes the rising need for marketers to optimize content for AI and generative language models[2].

– **New social media platform developments:**
– Threads rolling out direct message (DM) requests from any user.
– LinkedIn adding Duolingo scores and AI job interview simulations to profiles.
– YouTube launching AI-powered stickers for Shorts and polls for live streams.
– Meta revealing new insights on sports engagement on its platforms[4].

– **Influencer marketing is shifting from mega-influencers to nano and micro-influencers** (1,000 to 100,000 followers) due to higher perceived authenticity and engagement, especially in Southeast Asia like Indonesia, where 76% of consumers have bought products promoted by small influencers[7].

**Entrepreneurship / Business Ownership:**

– **Taneira, a Titan group brand, aims for profitability within 2-3 years** with plans to expand in metro and tier-1 cities and increase online sales, signaling confidence in steady business growth[1].

– The Indian Income Tax Department is conducting **survey operations on Marico Group** as part of a tax evasion probe, highlighting regulatory scrutiny affecting business ownership[1].

– The “What’s NEXT in Marketing 2025” series is making an impact in the Asia-Pacific region, focusing on online-to-offline (O2O) ads that are redefining customer journeys—important for businesses integrating digital and physical sales channels[5].

**Leadership:**

– New leadership appointments in marketing and advertising boards, e.g., **Aaron Starkman, Xanthe Wells, and Greg Hahn joining The One Club Board of Directors** to guide professional growth, education, and diversity efforts in the creative industry[1].

– In pharma marketing, leadership is focusing on **integrated AI workflows combining generative content, compliance, deployment, and feedback loops** to personalize patient communication across the journey, a sign of AI-driven leadership innovation in marketing strategy[3].

– Political leadership influence on platforms like TikTok continues, with the **US President issuing executive orders to keep TikTok active in the US,** ensuring operational stability for marketers and businesses relying on the platform[4].

These headlines capture the latest trends in AI-driven marketing, platform updates, influencer dynamics, business growth, and strategic leadership advances relevant to digital marketing, social media marketing, entrepreneurship, and leadership as of September 18, 2025.