Here are the breaking news topics and headlines from the last 24 hours specifically related to digital marketing, social media marketing, entrepreneurship/business ownership, and leadership:

**Digital Marketing and Social Media Marketing:**

– YouTube introduces urban–rural targeting and a CTV Masthead ad format in India, aiming to leverage the festive season surge and enhance AI-driven personalization and creator support on the platform[1].

– Social commerce continues to grow significantly in 2025, with platforms like Facebook, Instagram, and TikTok expanding shopping features for seamless purchase experiences directly on social media[2].

– Zero-click content is a rising trend in social media marketing, emphasizing delivering valuable content to audiences without needing to click away, improving user experience and engagement[2].

– Festive and wedding seasons have fuelled double-digit growth in jewellery advertising, with brands increasingly adopting digital-first strategies and smarter targeting[1].

**Business Ownership and Entrepreneurship:**

– Bending Spoons is acquiring Vimeo for $1.38 billion, a strategic acquisition to expand Vimeo’s streaming and enterprise offerings, highlighting consolidation trends in digital media and technology businesses[1].

– Paramount Skydance is preparing a cash bid for Warner Bros. Discovery, which would combine major media franchises under one umbrella, impacting business leadership and market competition in media[1][5].

**Leadership and Strategic Moves:**

– The Paramount Skydance bid for Warner Bros Discovery signals significant leadership in media industry consolidation and strategic portfolio expansion[1][5].

– New marketing intelligence solutions introduced by Ipsos in India offer advanced shopper behavior analysis to help brands optimize packaging and marketing strategies, reflecting leadership in consumer insights and innovation[1].

These items reflect current key themes such as AI-driven personalization, social commerce growth, strategic mergers/acquisitions in media, and digital marketing innovations[1][2][5].