Here are the breaking news topics and headlines specifically from the last 24 hours (July 1, 2025):

1. **Start-ups are now table stakes for the future of ad tech**: Digiday reports that more than half of marketers are investing in TV and streaming, with an eye on impressions and branding. Additionally, eMarketer forecasts that digital marketing will evolve significantly, with retail media surpassing social and search in growth rate, reaching nearly $61 billion this year[3].

2. **AI in Marketing**: Despite the hype, AI search ad spending is growing slowly, reaching just 13.6% of total search spend by decade’s end. Marketers are concerned about the potential erosion of trust and utility if AI platforms become too aggressive with ad pushes[3].

3. **Uber Advertising Expands Internationally**: Uber Advertising is bringing ride offers to international markets, with Molson Coors being among the first to see success from this solution, which rewards Uber passengers with offers on their next trip[5].

4. **E.l.f. Introduces AI-Powered Color-Matching on Pinterest**: E.l.f. is working with Macy’s to test AI-powered color-matching for makeup on Pinterest, enhancing the user experience with personalized recommendations[5].

These topics highlight the evolving landscape of digital marketing, the increasing importance of AI, and the innovative strategies being implemented by brands and startups.