Here are the breaking news topics and headlines specifically from the last 24 hours related to digital marketing, social media marketing, entrepreneurship, business ownership, and leadership:

1. **YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025**:
– A recent survey at VidCon found that Gen Z attendees prefer YouTube and TikTok over Instagram, with some describing Instagram as “hell on earth” due to its strict moderation policies[3].

2. **AI Integration in Digital Marketing**:
– The integration of AI in daily marketing workflows is becoming more prevalent, with tools like ChatGPT, Gemini, and Perplexity being used to summarize web content and optimize SEO strategies[1].

3. **TikTok Shop’s Friction-Free Checkout**:
– TikTok Shop’s seamless checkout process is normalizing the “watch-click-buy” loop, delivering high conversion rates comparable to traditional e-commerce platforms[1].

4. **Small Business Owners Struggle with Digital Messaging**:
– Despite the growing reach of digital technology, many small business owners still struggle with creating effective online marketing content, though a generation of digital native entrepreneurs is showing improvement[2].

5. **Coca-Cola’s Marketing Transformation**:
– Coca-Cola has reteamed with Jennifer Aniston for a new Smartwater campaign, leveraging nostalgia and iconic moments to revamp their marketing strategy[4].

6. **Amazon and Roku Address CTV Advertising Efficiency**:
– Amazon and Roku have partnered to improve targeting and measurement in connected TV (CTV) advertising, aiming to reach about 80% of the U.S. market[4].