What’s Trending – Jun 4, 2025
Here are the breaking news topics and headlines specifically from the last 24 hours (June 4, 2025):
1. **Social Media and Radio Sales**: Social media is being recognized as a powerful tool to drive radio sales, but it requires readiness and strategic implementation[1].
2. **Facebook API Updates**: Facebook has launched Graph API v23.0 and Marketing API v23.0, introducing new monetization metrics, expanded budget flexibility, and enhanced campaign targeting capabilities[4].
3. **Digital Marketing Trends**: The latest digital marketing trends include increased reliance on social media by small businesses (SMBs) and the use of artificial intelligence (AI) in marketing efforts[2][5].
4. **Innovative Marketing Strategies**: Brands like Sprite, Chili’s, and Uno are leveraging social media trends and innovative marketing strategies to boost sales and engagement. For example, Sprite tapped into a viral TikTok trend for its Sprite + Tea launch, while Chili’s CMO highlighted the impact of “culture pops” on sales growth[5].
5. **AI in Marketing**: More than a quarter of SMBs use AI for their marketing and social media efforts, according to a study by Verizon Business and Morning Consult[5].

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