## Breaking News from the Last 24 Hours

**WPP Media Secures Henkel’s Consolidated Media Mandate**[3] WPP Media has secured a major consolidated media mandate from Henkel as of November 21, 2025.

**Tata Play Campaigns for TV Over Phones**[3] Tata Play has launched a campaign urging viewers to swap virtual engagement for in-person connection and rediscover the social energy that television creates.

**Payment Apps Chase Ad Revenue While Facing Trust Concerns**[3] As UPI evolves beyond payments into brand engagement, marketers face challenges around how to innovate without intruding on the trust and safety that users associate with payment platforms.

**Zomato Tests Opt-In Phone Sharing for Restaurant Marketing**[3] Zomato is testing an opt-in feature where users’ phone numbers will be shared with restaurants after orders are placed to enable marketing offers, with the pop-up appearing post-transaction.

**Snitch Accelerates Offline Growth**[3] After raising Rs 340 crore, the fashion brand Snitch is expanding offline presence and targeting 100 stores by December while increasing advertising expenditure to Rs 5 crore monthly.

**26 Platforms Pledge Against Dark Patterns**[3] Twenty-six platforms, including Zepto, BigBasket, and Zomato, have committed to the government to eliminate dark patterns—deceptive design practices that manipulate consumer choices.

**India’s Consumer Economy Resets for 2030**[3] Fireside Ventures’ research flags that growth will come from new consumer cohorts, new channels, and new category triggers as India’s economy becomes bigger, more digital, and experience-led.