## Breaking News from the Last 24 Hours

**Prime Video Reaches 315 Million Monthly Ad-Supported Viewers Globally[3]**
The platform recorded a major jump from 200 million viewers in April 2024, as advertising expands across 16 countries including India, the US, and the UK.

**Reddit Unveils Interactive Ad Units[3]**
Interactive ads now let brands build creative, in-feed experiences with formats like trivia and reveals, currently in limited testing for select partners.

**Marketers Embrace AI Faster Than They Can Use It Well[3]**
MiQ’s “AI Confidence Curve” survey found that 72% of marketers plan to expand AI use in the next 12 months, but only 45% feel confident about applying it successfully.

**Marketers Race to GEO as AI Agents Rise and Search Clicks Fall[3]**
Content needs to be answer-ready and machine-readable so AI systems can cite it reliably. Brands should track where AI summaries appear and how that affects click-through and conversion rates.

**Shaadi Season 2025: Rs 6.5 Lakh Crore Wedding Economy Drives Ad Spends[3]**
Brands are increasing ad spends by 10–15% as digital-first storytelling, regional markets, creator commerce, and affordable luxury drive engagement among aspirational Tier-II and Tier-III consumers.

**NTT Establishes Large Action Model (LAM) for 1-to-1 Marketing[7]**
NTT and NTT DOCOMO announced the development of a new AI technology to accelerate personalized marketing approaches.