Here are the breaking news topics and headlines specifically from the last 24 hours related to digital marketing, social media marketing, entrepreneurship, and leadership:

1. **Chris Tzitzis Pivots to SEO, AI, and Digital Marketing**:
– Chris Tzitzis has exited his link-building agency to focus on SEO, AI, and digital marketing, driven by the rapid adoption of AI tools like ChatGPT and Google’s AI Mode. He is now consulting on AI-driven content strategy and omnichannel digital marketing, aiming to help businesses maintain visibility across traditional and emerging platforms[3].

2. **Best Buy and Lowe’s Launch New Influencer Programs**:
– The chief marketing officers of Best Buy and Lowe’s have explained the reasons behind launching new influencer programs. These programs aim to leverage social media influencers to reach a wider audience and drive sales[5].

3. **Coca-Cola’s Marketing Transformation**:
– Coca-Cola has reteamed with Jennifer Aniston for a new Smartwater campaign, referencing an iconic moment from “Friends.” This move highlights the brand’s marketing transformation and its continued focus on engaging storytelling[4].

4. **Uber Advertising Expands Internationally**:
– Uber Advertising has introduced Ride Offers to international markets, allowing brands to reward Uber passengers with offers on their next trip. This initiative has seen success with brands like Molson Coors[4].

5. **E.l.f. and Pinterest’s AI-Powered Color-Matching**:
– E.l.f. is working with Pinterest to test AI-powered color-matching for makeup. This collaboration showcases the integration of AI in social media marketing for personalized experiences[4].

6. **Amazon and Roku’s CTV Advertising Deal**:
– Amazon and Roku have partnered to improve targeting and measurement in Connected TV (CTV) advertising. This deal aims to enhance the efficiency of CTV advertising, reaching about 80% of the U.S. market[4].

7. **Disney’s Data Collaboration Efforts**:
– Disney’s Compass is seeking true north in data collaboration through a new integration with Amazon DSP. This integration demonstrates the effort to bring together first-party data in clean room environments for more effective marketing[4].