Sarasota County, located on Florida’s picturesque Gulf Coast, has been making strategic efforts to enhance its reputation as a premier destination for competitive sports events. This focus is evident in the recent announcement by the College Swimming and Diving Coaches Association of America (CSCAA) to hold its 2025 Open Water Championships in the area. The event is scheduled for December 2025, positioning Sarasota as a significant player in the national swimming community.

Two key venues are at the center of these developments: the Selby Aquatic Center and Nathan Benderson Park. Known for its state-of-the-art facilities, the Selby Aquatic Center has long been a cornerstone of Sarasota’s aquatic sports infrastructure. It regularly hosts national and regional swimming competitions, providing athletes with a top-tier environment for both training and competition.

Nathan Benderson Park, on the other hand, offers a unique venue for open water events. Famous for its world-class rowing lanes, the park also supports a variety of water sports, including canoeing, kayaking, triathlon, and open water swimming. Its large, man-made lake and comprehensive amenities make it an ideal location for the CSCAA’s Open Water Championships.

The inclusion of Sarasota County in the CSCAA’s spotlight is part of a broader initiative by local and regional tourism and sports commissions to capitalize on the growing sports tourism market. Sports tourism has become a crucial aspect of Sarasota’s economic development strategy, aiming to attract athletes, teams, and spectators who contribute to the local economy by utilizing hotels, restaurants, and recreational activities.

The decision to host the 2025 Open Water Championships underscores Sarasota’s commitment to expanding its role in the sporting world. As the community continues to develop its facilities and attract high-profile events, both local residents and visitors stand to benefit from the economic boost and the increased visibility on the national stage.